Seems like Kanye West has put Jay Z's Tidal back to form by giving the music service a huge financial shot in the arm.
It is said the 38-year-old rapper's 'The Life of Pablo' has grown TIDAL's subscriber base from one million users to 2.5 million in less than two weeks, reports TMZ.
It has also been told that the album has been so successful that the team is planning for another release, which may include a physical copy.
Lil Wayne and Rihanna have released their albums exclusively through TIDAL before expanding their availability to all streaming platforms.
Kanye asserted that TLOP will 'never be for sale' on any platform other than TIDAL.