Seems Kylie Jenner's collaboration with Puma did not go down too well with her half-brother-in-law Kanye West as his Adidas Yeezy collection is in direct competition with the former'S brand.
The rapper and fashion designer posted a series of tweets after hearing rumblings of the news, insisting that it would "never" happen.
"1000% there will never be a Kylie Puma anything. That's on my family! 1000% Kylie is on Yeezy team!!!," read his first tweet.
"Puma we gone give you your measly million dollars back!!! Never try to divide the family!!!," he said in another tweet.
Last month, Kylie created a buzz by collaborating with Puma.
The ad released by sports wear giant shows the 18-year-old reality star wearing Puma's new sneaker called the Pum Fierce, which the company describes as a lightweight laceless training shoe designed to be both versatile and functional and mixes performance-ready technology with street-worthy styling.
In the first ad, the 'Keeping Up With the Kardashians' star sits on the ground next to a leather medicine ball. She pairs her black sneaks with a blue sports bra and patterned blue spandex.
In the second ad, Jenner puts her athletic self on display as she does ab twists with the medicine ball in hand. She's still wearing her high-waisted spandex and Fierce sneakers.
Earlier, she teased her new campaign on Snapchat, showing off her head-to-toe branded look while keeping the sneakers concealed.
