Global internet and technology conglomerate LeEco continues to charter new heights in H1 2016 with a total revenue of LeEco's subsidiary Leshi Internet Information and Technology Corp exceeding 10 billion yuan or 1.5 billion USD and it posted a growth of 125.59 percent year over year.
This is the first time that Leshi has managed to break the 10 billion-yuan mark in a half-year financial report. Besides, the net profit attributable to common shareholders of the company increased 11.64 percent year over year.
LeEco is the only company in the world to adopt a member ecosystem approach and it continues to connect with users all across the globe. The true testimonial of this is that in H1 2016, its listed subsidiary achieved USD 406.35 million (2.709 billion yuan) in subscription revenue, which is up 152.07 percent YoY.
Apart from this, Leshi also managed to get 769.8 million USD (5.132 billion Yuan) in device revenue, up 171.13 percent year over year, and 234 million USD (1.56 billion Yuan) in advertising revenue, up 50.84 percent compared to last year.
The company's video site www.le.com gained increased user stickiness, recording averagely more than 80 million daily unique visitors which peaks at nearly 230 million, and 390 million average daily video views that peaks at 610 million.
This was partly due to the release of popular videos such as The Legend of Miyue, Go Princess Go, Dear Translator/Interpreter, To Be a Better Man, and Demon Girl etc.
There was a significant increase in subscribers and subscription revenue, which rose 152.07 percent year over year to reach USD 406.35 million.
Seven million Super TVs have been sold in three years since its launch, and the sales target for H1 2016 was met as well.
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