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Longines inaugurates new boutique in VR Chennai with Ambassador of Elegance Aishwarya Rai Bachchan

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ANI

Strengthening its Indian retail network, the Swiss watch brand Longines today inaugurated its new exclusive boutique at VR Chennai in presence of its Ambassador of Elegance - Aishwarya Rai Bachchan.

Spread across 350 square feet, the store displays a large selection of Longines timepieces, including the most iconic watches of the brand as well as its latest models.

"I have been a part of the Longines' family for two decades now and I have only seen it grow from one milestone to another. Today, I am very happy and proud to inaugurate this new Longines boutique in Chennai, a city close to my heart", said Aishwarya Rai Bachchan.

 

During this event, Aishwarya was presented with a timepiece from the new HydroConquest collection. Combining watch-making excellence and traditional elegance, both hallmarks of the winged hourglass brand, this line features a bezel enhanced with a coloured ceramic insert adding a touch of brilliance and modern styling. These new, refined models derive their inspiration from the fascinating world of aquatic sports.

Based in Saint-Imier in Switzerland since 1832, the watch-making company Longines wields expertise steeped in tradition, elegance and performance. With generations of experience as official timekeeper of world championships, and as a partner of international sports federations, Longines has built strong and long-lasting relationships in the world of sport over the years. Known for the elegance of its timepieces, Longines is a member of Swatch Group Ltd., the world's leading watch manufacturer. The Longines brand, with its winged hourglass emblem, is established in over 150 countries.

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First Published: Jul 25 2019 | 11:14 AM IST

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