India's leading real estate portal Magicbricks.com has announced acquiring the station branding rights of Western Express Highway Metro Station, which will now be called as 'Magicbricks Western Express Highway (WEH)'.
The station branding will be publicized inside the Metro, Metro route maps as well the station signages and advertisement units inside and outside the Metro station.
As part of this exercise, in the first phase, Magicbricks has put ticker boards, which will showcase property rates and trends of nearby localities and the city at large. Digital boards have also been installed, which will showcase the latest available properties and projects for the convenience of consumers.
Soon, in the second phase, the Company plans to make the station more interactive by introducing an experiential zone. Magicbricks will also allow builders to use this branding platform to reach out to their specific consumer base.
"The Metro station re-branding is a further step in our efforts to make the Magicbricks brand omnipresent and part of the everyday lives of our consumers. This initiative will go beyond branding and station visibility. An innovative experiential zone will be unveiled soon which will add utility value and convenience to the property buying process," said CEO Magicbricks.com, Sudhir Pai.
Mumbai Metro line has a total of 12 stations which connects Versova to Ghatkopar. Magicbricks WEH is at a strategic location between Andheri and Chakala which attracts maximum office commuters.
Being visible from WEH Flyover, the station is a perfect destination to target office goers with head offices of various big organizations located in the same region. The exclusive advertising rights of Mumbai metro are with Times OOH.
"We are delighted to have a leadership brand like Magicbricks as the first brand to take up the branding rights of the metro station. We have acquired the advertising rights for all Metro stations in Mumbai from MMO. We see this as an Innovative advertising option having the potential to create a huge impact for any brand," said CEO Times OOH, Arghya Chakravarty.
The inauguration function was a lively event that engaged the commuters with a flash mob by Rohan and group of Boogie Woogie and India's Got Talent fame, a live three band orchestra inside the station made the commuters dance to their tunes.
Radio Mirchi conducted RJ led outdoor broadcast from the Magicbricks Western Express Highway metro station covering the entire event, which was aired on the channel during evening prime time.
