Do big data and fast food go together? If you ask McDonald's, the answer would be yes. The fast-food chain is reportedly acquiring a Tel Aviv-based big data firm Dynamic Yield for a whopping USD 300 million.
Dynamic Yield is a startup known for its algorithmically driven 'decision logic' technology. When you add any product to your cart, it is this technology that nudges you about what others purchased, Wired reports.
The acquisition will make it McDonald's biggest purchase ever since it acquired Boston Market in 1999.
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