According to the State of Mobile Advertising report, India is the most powerful driver of the Asia Pacific mobile advertising market with mobile-ad impression percentage growing by 260 since July 2013.
It is due to the fact that in India, there has been a rapid shift from feature phones to smart phones which is primarily dominated by Android operating systems.
Mobile application stores, gaming and education sites are extremely popular among Indian users, reported Enterprise Innovation.
Advertisements served are generally for games and mobile devices representing nearly half of all impressions.
The report released by Opera Mediaworks also found that 60 percent users are under the age group of 18-24 and they are predominantly male.
