Motorola has reportedly cut down the prices of its Moto X smartphone by 100 dollars for a fully-customized sans-contract 16GB model.
Moto X would have originally cost 499 dollars, but customers can now buy it for 399 dollars.
However, the recently rolled out bamboo back Moto X would still require a premium of 100 dollars above the original cost, Tech Crunch reports.
The report said that with this price cut and the introduction of the wallet-friendly Moto G back in late November; Motorola is positioning itself as a player that can deliver new remarkably solid smartphone experiences at prices that can seem outlandishly low compared to most competitors.