John Abraham has been announced as the face of National Geographic Channel, and has launched a new campaign titled 'Unlock'.
The 40-year old actor-producer expressed his happiness to be a part of the campaign and said, "It's beyond an honor for me to be here because I am the biggest fan of Nat Geo and the yellow window, and I look at it as a graduation in my life".
"Be it unlocking your boundaries, unlocking your fear, unlocking the truth, I think the campaign that we have done also symbolizes all this, he added.
The essence of the campaign is to open the doors of the mind, which is aptly expressed in its tag line- "it's the time to 'Unlock'.
