The share of mobile network traffic from data has reportedly plummeted to 98 percent from 90 percent in the previous year, Amdocs has revealed.
The surge in the data share is a reminder of subscriber's incessant use of smartphones and tablets to consume and share content.
According to Enterprise Innovation, the annual State of the Radio Access Network (RAN) Survey, covering more than 100,000 mobile devices from the busiest network locations around the world in the past 12 months, analyzed more than 4 million voice and data connections.
Meanwhile, the research has further revealed that growing demand of data is resulting in an increase in dropped calls.
Rebecca Prudhomme, VP of product and solutions marketing at Amdocs said that the research shows that the move to LTE provides an opportunity to improve the customer experience without exponentially increasing data demand.
She added that service providers need to address this challenge by implementing planning and optimization solutions to manage an increasingly active subscriber base that not only wants to consume data but produce and share it in real time.
