Neha Dhupia recently unveiled PETA's V-Card in Mumbai which is said to be India's first vegan discount card.
The V-Card gives cardholders a 10 per cent discount on vegan foods from special V-Card menus at numerous participating restaurants in Mumbai and Bangalore.
Dhupia has joined a growing list of celebrities including Lara Dutta, Pamela Anderson, Shahid Kapoor, Paul McCartney, R Madhavan, Hema Malini and Anil Kumble who have teamed up with PETA to promote a healthy and compassionate animal-friendly diet.
