The reach and popularity of online sales was fully visible during Snapdeal's five day Mega Diwali Sale as 38% of all orders placed during the sale are by new buyers.
Snapdeal's value-savvy positioning connected well with the target audience - more than 75% of the orders were received from buyers in non-metro cities.
During the sale, Snapdeal's orders grew 2.5X, driven by great value offers across categories like fashion, home goods, and kitchen accessories.
The most popular items at Snapdeal during the sale were sarees, bedsheets, beard trimmers, epilators, utensils, mixer grinders, headphones, bluetooth speakers, pen drives, sunglasses, home security systems, men's slippers, men's watches, cleaning equipment like mops and refurbished phones.
E-Gift cards for travel were also amongst the highest selling products, with users stocking up on these cards to save 20-30% on future travels.
LED lights were one of the most popular items on all sale days. Users bought LED lights for home use and as vehicle accessories. LED lights to be attached to the cycle/motorcycle handlebars was the most sold product in the LED category.
Disclaimer: No Business Standard Journalist was involved in creation of this content
