The fur coat worn by former American football quarterback Joe Namath during Super Bowl's pre-game coin toss has become a new trend in men's fashion world.
The 2,995-dollar coyote jacket with white fox trim, which Namath wore on fur guru Marc Kaufman's recommendation, is being ordered from as far as Dubai, the New York Post reported.
Kaufman explained that he showed the 70-year-old star the coat first, then they looked at half a dozen more, but they always come back to the first.