Indian Super League (ISL) team NorthEast United Football Club on Friday announced that it has formed a strategic partnership with Chinese multinational corporation Haier for the 2014 edition of the league.
Under the partnership, the Guwahati based team will wear a new jersey, which features Haier's logo in its capacity of being the official sponsor of the team.
"We are delighted to be a part of such exciting times where we have an opportunity to be a part of the journey of taking a wonderful sport like football to the masses. This partnership allows Haier to conjoin the synergy of being a young and sporty brand with the aggression of a sport like football. We are ecstatic that we can now connect with our audience at a more personal level and enjoy the spirit of football together," said Haier Appliances (India) president Eric Braganza.
NorthEast United FC, playing in the inaugural ISL season, is currently third in the eight-team league, having played five matches.
