India's largest mobile commerce and payments platform Paytm will now enable you to pay your much-needed cup of coffee bill at the Cafe Coffee Day (CCD) outlet in the country using Paytm Wallet.
With across 1,400 outlets offering the Paytm Wallet, this tie-up is foraying actively into the offline space with its digital wallet and is specifically tapping Quick Service Restaurants where customers typically prefer fast turn-around and transaction times.
Speaking on the tie-up Kiran Vasireddy, Sr. Vice President-Paytm said, "We are excited to partner with CCD for enabling payments through Paytm in their 1400 outlets."
"Paytm users will now be able to pay for their coffee through their favorite payment option- Paytm Cash. This is a part of our overall thrust to drive digital transactions in offline scenarios as we work towards our vision of a cashless nation," added Kiran.
The Paytm Wallet has become a default mode of payment for customers for a wide variety of services in the country including taxi rides, food ordering and money transfers etc.
The association with Cafe Coffee Day will further help Paytm to cement its position as the preferred way to transact across online and offline platforms. On the back of its plans to expand in the offline space as well as its strong merchant relationships, Paytm recently announced its target of tripling its daily transactions to 10 million.
