Researchers have developed Melodigram, an app for iOS that lets you add background sound and an audio message to a photo, and share a link to that content on various social networks and via SMS and email.
Founded in early 2012 by CEO and ex-Nokian Jonathan Massey, and CFO Samu Keranen (who incidentally is also CEO of karaoke startup SingOn), Melodigram shuns being a social network in itself and focuses purely on content creation and external sharing, Tech Crunch reported.
In fact, you aren't even required to register, which is refreshing and flies in the face of most consumer apps and services that are supported by advertising and rely on amassing as much personal data as possible.
Instead, the startup hopes to make money with a B2B revenue model in which it will charge brands to run campaigns and competitions through the app as part of their marketing spend.
