People in the UK still prefer traditional television set compared to viewing via mobile platforms, a new study has revealed.
According to a commercial TV marketing body Thinkbox, only 1.5 percent of total viewing in 2013 was watched via mobile platforms.
According to the BBC, it was found that the average viewer watched three hours and 55 minutes of TV a day last year, but only 3.5 minutes, equivalent of three 30-minute shows a month, was watched via mobile devices.
It was found that the average viewer now watches 12 more minutes of TV a day than in 2003.
Thinkbox found that the majority of viewing on mobile devices was on-demand and catch-up programming using services such as the BBC iPlayer, ITV Player, Sky Go and 4OD.
Thinkbox chief executive Lindsey Clay said that new screens are making TV even more convenient for viewers, and with time it is more clearer that the TV set would remain a favourite way for people to watch TV, especially as on-demand services become more available on the best screen.
The report said that daily linear TV viewing, watching TV "live" rather than using catch-up services, fell by nine minutes to three hours and 52 minutes a day, against 2012's figure of four hours and one minute.
The research also found the proportion of linear TV watched live fell from 89.9 percent in 2012 to 88.7 percent, reflecting the growth of digital TV recorders (DTRs) like Freeview+, Sky+ and Tivo on Virgin Media.
