About 55 percent of marketers are satisfied with Twitter's service, even when majority of large marketers accounting to 60 percent use the microblogging site for various business objectives, a new survey has revealed.
Twitter comes ahead of rivals like LinkedIn and YouTube and second only to Facebook, for business use by marketers, Forrester Research has revealed.
According to the survey, the company set for its public debut this week, is apparently not as satisfactory as compared to more traditional marketing methods like email and search marketing and scores below LinkedIn and Google+ in this category, Mashable reports.
Researchers said that while marketers say they get marginally more business value from Twitter than they do from most Facebook marketing tactics, the microblogging site needs to develop more marketing opportunities and provide tools, best practices, and advice to help marketers get the most out of its platform.
The survey of 395 marketers found that many marketers were disappointed with the amount of guidance and education they receive from Twitter, and lack of tools to measure the success of their marketing strategies on the site.
The marketers revealed that their primary objective of using Twitter is to build brand awareness, and to a lesser degree to increase customer loyalty, the report added.
