Orios Venture Partners, a young venture capital fund, announced the appointment of Anup Jain as its Managing Partner on Friday.
The expansion of the leadership team is being done to enhance its focus on Fast Moving Consumer Goods (FMCG) and retail investments.
For two decades Anup worked with P&G, Whirlpool, Indya.com, Yum Restaurants International and Bata in India and overseas.
Being already involved in the management and a member of the Investment Committee, he will lead Orios' investments into FMCG and Retail brands.
"I feel excited about joining the Orios team and look forward to building homegrown disruptors or 'Misfits' as we at Orios call them and also in the Indian consumer space especially in FMCG and Retail," said Jain according to a release..
According to Jain, India's sustained growth in Gross Domestic Product (GDP) per capita especially in urban areas and doubling of growth on virtual consumers in just 3 years is similar to lifting barriers of access and distribution, which is similar to that of China.
"There is a real opportunity to build brands around unmet needs with a much higher capital efficiency than what was possible earlier. I look forward to using my past operating experience at finding these 'Misfits' in the right spaces and help in creating new icons for Indian consumers," added Jain.
"I am thrilled to have Anup join Orios. He is a key addition to our leadership team and will be instrumental in raising the bar further at Orios as well as tapping new opportunities that have arisen in FMCG/Retail space," said Orios Venture Partners , Founder and Managing Partner, Rehan Yar Khan.
He also said that the Food and Grocery sector alone is valued at $350 billion, so, "One can imagine the potential for creating new brands in the overall FMCG space in our country. With Anup's body of work in the FMCG/Durables/Food/Retail sectors, I feel Orios is now better positioned to help build some stellar brands."
Anup joined Orios as a Venture Partner in October last year.
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