To increase its presence in the United States, Oxigen is tying up with Cricket All-Star T20 series, which shall see cricket legends take field once more at well-known baseball stadiums in the US.
The first match will be held at Citi field in New York on November 7, the second at the Minute Maid Park in Houston on 11 November and the final at the Dodgers Stadium in Los Angeles on the 14th of November.
The Cricket All-Star T20 series is a joint initiative of Sachin Tendulkar and Shane Warne. Oxigen recently signed up Sachin as their brand ambassador.
Oxigen had also leveraged cricket when they had launched the campaign '#Playthehost', for the South African T20 cricket team, which they are sponsoring for the series.
Oxigen Services India Private Limited is leveraging the Cricket All Stars T20 platform to reach out to the Indian Diaspora and build the USA brand for its partner company, Oxigen.com or Oxigenusa.com which is based out of Boston, USA.
Oxigen wallet has started offering its services in the United States of America, to help people transfer funds to India. There are also options to pay bills and send gifts for family and friends in India.
Elaborating on the sponsorship, Meher Sarid, President, Corporate Affairs, Oxigen, commented, "We at Oxigen are very excited to partner with All Stars.
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This is a first for Oxigen, where we have our brand placed on both teams."
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Ben Sturner, CEO of Cricketwood LLC stated, "We are happy to have Oxigen on board as Sponsor for the exciting and extraordinary All Star Series."
The Cricket All-Star T20 series has names like Sachin Tendulkar, Virender Sehwag, Shane Warne, Jaques Kallis, Brian Lara, Wasim Akram, Muttiah Muaralitharan, Graeme Swann and Daniel Vettori playing for the two teams.
