Indian private conglomerate, Future Group is all set to announce a tie-up with Baba Ramdev's Patanjali. Offering products in various categories such as medicine, food items and cosmetics, the company will get exclusive right to sell products in Future outlets like Nilgiris, Food Bazaar, Food Hall and Big Bazaar.
Working with the objective of establishing science of Ayurveda in accordance and coordinating with the latest technology, Patanjali has surpassed listed companies like Proctor and Gamble, Emami and Jyothy Labs in terms of annual revenue.
With revenue of Rs 2,500 crore, its valuation goes up to a whopping Rs 14,000 crore. Patanjali Group is targeting revenues of about Rs 5,000-10,000 crore in the next few years.
Fast moving consumer goods major is also in line with launch of its instant noodles, malted food and oral care. According to sources, Future Retail is expected to expands its customer base by one crore people from this deal.
