Paytm, India's largest mobile payments and commerce platform, has created further touch points for cashless transactions by associating with Hindustan Petroleum for its strong user base of 120 million.
The company has entered into a strategic partnership with Hindustan Petroleum to allow payments through the Paytm wallet at furl stations. The move eliminates the hassles associated with using cash for paying fuel bills and also further cements Paytm's stronghold in the digital wallets.
"We are on a mission to make payments extremely simple and we are adding as many use cases as possible for users to transact using Paytm. Our partnership with Hindustan Petroleum is crucial in making these petrol pumps become cashless in the next few years. Payments through wallet will not only enhance convenience to customers but will also bring in more operational efficiencies thereby reducing queues at these pumps," said Sr. Vice President - Paytm, Kiran Vasireddy.
Enthused with the association, HPCL North Zone Head - Shri Subodh Batra commented, "We are excited about this partnership with Paytm which brings in technology to make payments digitally possible in HPCL Petrol Pumps. Through this seamless operation of payment mechanism, we can foresee faster fuelling at our filling stations. By embracing this technology driven partnership we are confident that it will create a great value addition for customers across demographic profiles."
Hindustan Petroleum has presence in cities across India with over 13,250 filling stations. Currently transactions take place majorly through cash followed by Credit and Debit cards. Payments through Paytm mobile app have the potential to completely take over the traditional transaction options in the coming year.
