Pinterest says that men now account for one-third of the total number of sign-ups on the site, hinting at its growing male audience.
According to Tech Crunch, Pinterest says it has doubled the number of active male users in the past year.
The company claimed that more men in the US were using Pinterest than the total combined audience of Sports Illustrated and GQ.
Pinterest reportedly has a 50 percent male audience in India, Korea and Japan- where the site has a more even demographic split between males and females.