Pinterest is reportedly in talks to raise funds worth 500 million dollars, which would push the photo bookmarking site's value to 11 billion dollars, a report said.
The company, which boasts of more than 75 million users globally, is showing no signs of slowing down with offerings of promoted pins to all advertisers, reported Mashable.
The website allows visual bookmarking or "pinning" of ideas and sharing them with friends, like an online version of scrapbooking.
The company had secured 200 million dollar worth of funding in May, pushing its value to 5 billion dollars.
It was founded in 2010 by Ben Silbermann, Evan Sharp and Paul Sciarra.