Prime Minister Narendra Modi on Friday lauded the efforts of Zee family and Axis Bank for taking forward the 'Swachh Bharat Abhiyan' initiative.
Prime Minister Modi took to twitter for appreciating their efforts.
"Glad to see the #ZEE Family across India engaged in the #SwachBharat initiatives! @narendramodi @PMOIndia," tweeted Prime Minister Modi.
"I appreciate the determined effort by @AxisBank towards a Clean India. This effort can inspire several others. #MyCleanIndia," he added.
The cleanliness drive, which was launched by Prime Minister Narendra Modi on October 2, 2014, focuses on sanitation, hygiene and waste management. It encourages people to sweep, remove garbage, debris and unauthorized encroachments from roads, markets and residential places.
The Swachh Bharat Abhiyan aims at making India a clean country by 2019, the 150th birth anniversary of Mahatma Gandhi.
