Prime Minister Narendra Modi will launch the 'Beti Bachao Beti Padhao' campaign for the survival, protection and education of the girl child, here on Thursday.
The campaign, which means 'Save the girl child, educate the girl child', aims to address the issue of declining Child Sex Ratio (CSR) through a mass campaign across the country targeted at changing societal mindsets and creating awareness about the criticality of the issue.
It will have focussed intervention and multi-sectoral action in 100 districts with low Child Sex Ratio.
It will be a major inter-ministerial initiative of the Government of India bringing together Ministries, institutions and civil societies in a rational effort to reverse the declining sex ratio.
The Union Ministry of Women and Child Development will be nodal ministry and will be assisted by Ministry of Health and Family Welfare, Ministry of Human Resource Development and Ministry of Information and Broadcasting in this endeavour.
