Marking the 126th birth anniversary of Dr. Bhim Rao Ambedkar as a day to introduce several initiatives to further the digital payments revolution, Prime Minister Narendra Modi will launch BHIM-Aadhaar App today here.
I am extremely honoured to be visiting Nagpur tomorrow, on the very special occasion of #AmbedkarJayanti.
— Narendra Modi (@narendramodi) April 13, 2017
Other schemes include BHIM Aadhaar platform for merchants, cash back and referral bonus schemes for BHIM and declaring about 75 townships going less-cash.
BHIM Aadhaar, the merchant interface of the BHIM App will pave the way for making digital payments by using Aadhaar. This will enable every Indian citizen to pay digitally using their biometric data like their thumb imprint on a merchants' biometric enabled device.
In this case, any citizen without access to smart phones, internet, debit or credit cards will be able to transact digitally through the BHIM Aadhaar platform.
Further, the Prime Minister will launch two new incentive schemes for the BHIM - Cashback and Referral bonus. Under the Referral bonus scheme the existing user of BHIM and the new user of BHIM, both will get a cash bonus credited directly to their accounts whereas under the Cashback scheme, the merchants will get cash back on every transaction made by BHIM.
The Prime Minister will also announce about 75 townships spread all over India as 'less-cash townships' with a view to achieve the target of 2500 crore digital transactions during the current financial year.
A less-cash township is one where the deployment of payment acceptance infrastructure is complete. These townships are likely to generate over 1.5 lakh digital transactions every day.
These initiatives would further promote the digital movement and reinforce the vision of Baba Saheb for social empowerment of all through financial inclusion.
Besides, Prime Minister Narendra Modi will join culmination of the DigiDhan Mela, where he will present awards to Mega Draw winners of Lucky Grahak Yojana & DigiDhan Vyapar Yojna.
Disclaimer: No Business Standard Journalist was involved in creation of this content
