Prayag Polymer Pvt. Ltd. has bagged the title sponsorship for the upcoming India-Zimbabwe One Day International (ODI) series.
Prayag, which is a leading bath assets and sanitary ware brand in the country, has collaborated with ITW as its sports marketing partner in this initiative.
The international cricket series titled as Prayag Cup 2015 will commence from July 10, featuring three one-day international matches at Harare, the capital city of Zimbabwe.
"It is a matter of great pride for us to be the title sponsor for this series. Cricket is like a religion in India and offers a great platform to connect with millions of cricket lovers in the country. The idea behind any sponsorship is to connect with our customers beyond our product offerings and drive our saliency amongst them. We are proud to be associated with Zimbabwe Cricket and are elated to continue our patronage and support for the game," said V.K. Aggarwal, Chief Managing Director (CMD) of Prayag India.
"This tour will be important for the young guns in India. The fight for a place in the full-strength squad will make the series interesting." He further added.
Alistair Campbell, Director of International Cricket and Operations, Zimbabwe Cricket said, "Zimbabwe Cricket is pleased to have Prayag as the title sponsor of the ODI series which shall now be referred to as the Prayag Cup 2015.
Prayag has also been associated with Asia cup as associate sponsor and with IPL as an 'Official Team Partner' of Kings XI Punjab franchise for the last three years.
