Ola, a mobile app for transportation, on Friday announced that Ola Play, its connected car platform for ridesharing, will now be available for all Ola customers through the Prime Play category. Ola Play, launched in November 2016, has been exclusively available for Ola Select customers until now and has been instrumental in the transformational growth of Ola's premium subscription category.
Opening up 'Prime Play' category for its Select users saw hundreds of thousands of new users opt for Select subscription, resulting in 3x growth. Beyond offering a personal experience for users during their rides, Ola Play also allows various partners like Apple Music, Sony LIV, AIB, TVF, Audio Compass and Fynd, to build a high quality interactive experience for users.
Ankit Jain, Head of Ola Play, Ola, said, "With Ola Play, our aim is to create an experience that is better than owning a car. In the ridesharing world, both drivers and riders are customers and Play has solved both their needs in a unique manner. The response from our Ola Select customers has been phenomenal and a vast majority of current users requested Prime Play rides for all their travel requirements. While Ola Select customers will continue to be patrons of this platform, we are excited to offer Prime Play for all Ola customers as we continue to transform the ridesharing experience in India."
Uday Sodhi, EVP and Head - Digital Business, Sony LIV, said, "Sony LIV recognised the changing face of mobility, very early on. Partnering with Ola to offer interesting, curated content for its Select customers was a good starting point. We have received encouraging response from Select users so far, and are extremely excited about reaching out to a larger audience base of all Ola customers, as we start to penetrate deeper into the audience mindspace, and entertain and engage them on the move with our unique content offerings."
Ola Play is currently available in Bangalore, Mumbai and Delhi and will be extended to 50,000+ Ola Prime vehicles by March 2017.
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