Ranveer Singh's 'Befikre' has embarked onto a fair start at the box-office as it raked in around 10.36 crore on its opening day, followed by 11.60 cr on Saturday and 12.40 cr on Sunday.
After earning Rs 34.36 crore in the first weekend, Trade analyst Taran Adarsh tweeted the working day figures, "#Befikre Fri 10.36 cr, Sat 11.60 cr, Sun 12.47 cr, Mon 5.20 cr, Tue 3.59 cr. Total: ? 43.22 cr. India biz."
Although standalone the collections of film are decent, the numbers are a bit underwhelming considering the names behind the film: Aditya Chopra who has directed few of Bollywood's biggest blockbusters and Ranveer Singh returning to the big screen a year after 'Bajirao Mastani.'
Earlier this year, 'Baaghi', which was Tiger Shroff's second film 'Baaghi' was close to 12 crore, which is around 20 percent higher than Befikre. Being Aditya Chopra's fourth directorial after 'Dilwale Dulhania Le Jayenge', 'Mohabattein' and 'Rab Ne Bana Di Jodi', the Ranveer Singh film was carrying a tremendous pre-release buzz, yet it fell short of 'Baaghi'.
'Baaghi' went ahead to earn 38.58 cr on its opening week, while its first Monday figures were 6.72 crores. The film on paper was much weaker in comparison to 'Befikre', yet, the audiences lapped up to it in big numbers thus emerging to be one of the biggest hits of the year in terms of Return on Investment.
The audiences interested to watch the coming of age cinema is limited to the youth in the metros as the genre deserts a wide section of audience which consists of families and masses. The urban centric Bollywood films have an upper limit in terms of footfalls which is restricted to merely 60 to 70 lakh people who contribute around 70 to 75 crore at the Indian Box Office.
'Befikre' is about a young couple played by Ranveer and Vaani, who are testing the new codes of romantic relationship. They believe in a 'no-strings attached' relationship and are keen to explore the new ways of dealing with the matters of heart.
The film has been in the news for its multiple kissing scenes apart from Ranveer Singh pulling off a bare butt act. Befikre has been getting mixes reviews so far and from what it looks like, the box office numbers of this film ride primarily on Ranveer Singh's shoulders.
Directed by Aditya Chopra, the film foresees no big release in the coming weeks, apart from 'Dangal' which is all set to roar on December 23.
Disclaimer: No Business Standard Journalist was involved in creation of this content
