The emergence of small and medium enterprises (SMEs) in India has seen rapid expansion, particularly with the advent of advanced technology.
However, scaling the business is one big challenge faced by emerging entrepreneurs. The scaling of businesses necessarily doesn't mean revenue growth but depends on other factors like decent sales and marketing of the brand, procurement of goods, understanding the market and corporate compliances etc.
Budding entrepreneurs need not worry as there are a couple of platforms which can help them enhance their ventures by offering workstations- laptops, desktops and IT equipment on rent, capital, training in digital marketing, etc.
Here are 4 platforms that are helping entrepreneurs scale their businesses:
IndiaMart: IndiaMART is India's largest online marketplace, connecting buyers with suppliers. The company provides a platform to over 5 million sellers to connect with over 45 million buyers to search from over 43 million products. Founded in 1996, the company's mission is 'to make doing business, easy. IndiaMart serves as a one-stop solution for all your requirements while setting up business.
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Digiperform: India's largest digital marketing training platform has trained over 10,000+ trainees since inception with 25+ centers flourished across the country. The platform aims to bridge the huge gap that exists between the industry's digital training needs and the availability of trained talent by offering hands-on training programs and certifications. Digiperform has a wide array of over 50 Digital Marketing training programs, designed for 10 different job industries. Digiperform had a major role in kick-starting the Narendra Modi-led Digital India initiative of the government as it has tied up with Intel for the same. Digiperform helps budding entrepreneurs to scale their ventures by creating the brand online, use of digital marketing to get more leads, etc.
Rubique: Leading financial online matchmaking platform to fulfill every financial aspiration in the simplest, shortest and speediest way possible through a wide range of loan, credit card and insurance products. Built on an AI-based recommendation engine, Rubique's online credit marketplace platform has been integrated with financial institutions' systems for real-time processing and providing online approvals to the customers. As maker platform (B2B), Rubique develops technology solutions for other stakeholders -TAB solutions for easing out SMEs loan process, white label solutions for financial institutions etc.
NowFloats: NowFloats is a 50 million company with over 600 employees working towards one aim - To help small businesses grow. The company currently caters to 2,40,000 small businesses and 13 million customers present in more than 50 countries. NowFloats help build companies "Local SEO" to ensure more customer walk-ins. The company focuses on how to get a small business or a retail store discovered online. NowFloats is a hyper-local optimization technology which helps a consumer find the most relevant merchant around him who has a product. It is a go-to destination for any SME that plans to take their business to the next level. The company focusing on getting more businesses discovered, getting them online and making them bigger.
Disclaimer: No Business Standard Journalist was involved in creation of this content