Kate Middleton's fuchsia dress replicas, which she donned for a first official photo shoot with her new son, Prince George and husband Prince William, have sold out in less than 24 hours since the picture was released to the public.
However, the demand for the Seraphine maternity gown was so high that it's presently on back-order, Us Magazine reported.
The flowy 'Jolene' frock, which has a deep v-neckline that can be pulled aside for breastfeeding, hits just above the knee and is draped in the front.
The dress retails for just 79 dollars.