RIG, a utility clothing brand of Future Lifestyle Fashion, celebrated a '#BraveNewWorld' at the India Runway Week organised on April 21, with the theme called 'THE MIRAGE'.
The brand, which carries a philosophy of travelling to unexplored territories not just in the physical realm but through an individual's imagination as well, tried to bring alive the world at the India Runway Week. Made for the latent explorers in all of us who often harbor dreams and desires that are a departure from their routine lives, RIG engaged them with a first-of-a-kind 270 degrees projection- based fashion show.
RIG also launched its film at the fashion show which was conceptualised in a way to nudge its viewers to subconsciously start their journeys and explorations beyond the horizon of the familiar. Even the ramp walk was transformed into a surreal world completely different from ours and models were transformed into entities which tell the story of the world of RIG through their attire like futuristic-looking headgears and eye wears.
Installations representing the surreal world, like a metallic skeleton of a bike, robotic mannequins and a life-size logo at the event reinforced the brand identity.
The collection showcased, drew inspiration from nature and further reaffirms RIG's product philosophy of following earthy hues:
Camouflage - collection of joggers, shorts, T-shirts and shirts in signature RIG camo prints
Amazing Amzonia - Inspired by the rain forests, this range embodies its sights and prints
Vintage Flea - a range of floral prints, aptly showing the beauty of the Brave New World
The event brought together popular fashion influencers including Tattoographer Karan, Priyanka Rawat, Jia Kochhar, Asheer Ahmad, Divyun Nanda and many more. Fashion influencers present at the event praised the brand for understanding the needs of a contemporary hippie who keep wandering into unknown territories and are always eager to find what lies at the turn which one has never seen before.
Disclaimer: No Business Standard Journalist was involved in creation of this content
