RTB House, a global ad tech company providing state-of-the-art retargeting technology for top advertisers worldwide, has expanded to India to strengthen Asia-Pacific relations and appointed former director of sales for Criteo, Kshitiz Randhir Shori, as its new Country Manager.
The company's expansion into India comes close on the heels of a record-breaking 2016, which saw the company bolster its workforce by more than 40 percent, launch operations in MEA region, Australia and New Zealand, and also increase revenue by over 140 percent.
With over 15 years of experience across a multitude of prestigious internet companies, Kshitiz is an industry expert in the digital advertising landscape and has been at its forefront, having worked with key stakeholders of digital media across the globe.
"I am really excited to join RTB House and to be an integral part of the ad-tech eco system where the sacrosanct focus is on delivering actual sales for our advertisers with the help of next generation technologies like deep learning and artificial intelligence," Shori said.
"For e-commerce advertisers we become their indispensable sales channel rather than just a marketing channel working as a close partner to help meet their performance goals. India is the fastest growing country in e-commerce, the value of online sales in India is predicted to reach 48 billion dollars by 2020 as per Forrester, so truly exciting times ahead," he added.
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