Robert Murdoch has revealed that Page 3 is old fashioned and Page 3 models in the Sun newspaper should start wearing clothes.
The head of News Corp, the Sun's parent company, took to Twitter saying that topless models were "old fashioned", although he said the paper's readers "seem to disagree", the BBC reported.
He asked if beautiful young women appear more attractive in at least some fashionable clothes, to which, The 'No More Page 3 campaign' reacted by tweeting that they are doing this.
Murdoch had earlier hinted at ending Page 3 on Twitter in February last year.
