A top Samsung executive reportedly said in a 2012 memo that was revealed in a court, that the company's survival strategy solely depended on beating Apple in the mobile market.
According to Cnet, during cross-examination of Dale Sohn, the former CEO of Samsung's US mobile business, Apple attorney Bill Lee presented an internal Samsung document from April 2012 that said the company targeted Apple.
Sohn said in the document that beating Apple is no longer merely an objective, adding that it is Samsung's survival strategy, adding that Samsung must take consumers back from them and generate the type of brand loyalty that Apple currently enjoys.
He added that the company's top priority was the Galaxy Note phablet, which launched in October 2011.
In his note, Sohn said that with that hybrid phone and tablet device, Samsung had the ability to outsell the iPhone and make the Note the most desired smartphone in the industry, the report added.
