San Franciscans who were annoyed by the early morning noise from the Nike Women's Marathon this weekend were accidentally directed by the city to call a phone sex hotline.
Residents fed up with the race's 5:30 a.m. music and announcements on Sunday called the city's 311 line, which asked residents to instead call 1-800-RUN-NIKE.
The number however was that of a woman telling callers to 'unzip that fly, baby'.
According to the Huffington Post, the phone number belonged to a Pennsylvania-based phone sex company called Lust.
The number San Francisco likely intended for residents to call was 1-866-RUN-NIKE, as listed on the marathon's website.
Regardless, the 10th anniversary of the San Francisco race was deemed a success, with 30,000 participants raising millions for cancer research, the report added.
