Serial, a new crime podcast has broken iTunes record for fastest podcast to reach 5 million downloads.
According to The Verge, the number is set to further go up with continuous promotion and word of mouth despite criticism concerning how the show represents its core characters.
The podcast about a 15-year-old murder mystery has got the audience hooked to it.
The podcast tells the story of an American journalist's re-investigation into the murder case of a high-school teen and the ex-boyfriend convicted of her murder.