Comedy Premiere League (CPL), one of Shemaroo's popular social media campaign was graced by the National Awards for Excellence in Digital and Social Media Marketing for 'Best use of Twitter'.
Shemaroo Premiere League's first edition showcased clash of two superstars of Bollywood Akshay Kumar and Salman Khan. It is a great platform for both the fan bases to cheer and support their favorite stars.
Each team had 11 players and each of the player from the team played his inning with his comical video that was uploaded on YouTube and shared on Twitter.
CPL not only populated more than 46,897 tweets leading to a reach of over 55,063,405 but also lead to a total of 21,241 mentions on the handle.
"We are glad that our efforts have been recognized by the industry," said Director Shemaroo Entertainment, Hiren Gada.
"We constantly have been working to connect with our audience on as many platforms as possible and address their need of entertainment with through innovative packaging," added Hiren Gada.
