Spice Digital Limited, a part of Spice Mobility group has joined hands with MoMagic Technologies to introduce a new product named 'AdGyde'. AdGyde is a real time, mobile App Analytics and Attribution Solution for the App developers and marketers.
This analytics solution will help mobile app companies to understand user experience, identify quality users and thus help channelize the marketing resources in the best possible way.
'Adgyde' is one of the first of its kind to be launched by an Indian company with a Global vision and backing of large Mobile Internet and technology players. With strategic investments by MediaTek and Foxconn, MoMagic and Spice Digital's brainchild is all set to gear up.
The USP of this product is to lower the customer acquisition cost. AdGyde will strengthen the applications and make it more robust to build a better product out of it.
"The potency of the app market is enormous. Undoubtedly, for higher growth rates it is necessary to address the challenges app marketers and developers face. It gives me great pleasure to bring you this remarkable tool, 'AdGyde Solutions' will monitor analytical data of the App users and provide insights to optimize growth hacking," said chairman Spice Mobility, Dilip Modi.
"AdGyde will work towards reinforcing and boosting Digital India and Start-up India Vision," he added.
"App marketers and developers have been struggling to discern meaningful patterns from user engagement for their APPS and introduce new opportunities for workflows and methods of engagement with the user. With, 'AdGyde Solutions' we are determined to provide analytical solutions which are vital for a Start-up's ROI, and we are hopeful that it will benefit vastly," said founder and CEO Momagic Technologies, Arun Gupta.
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AdGyde is aiming to reach 10 million users by the end of this year. The solution provider is also in talk with 10 to 15 companies from e-commerce, media and gaming sectors and aspires to reach 100 apps by next year.
In addition, AdGyde will also do start-up road shows Pan India to help the Mobile start-ups ecosystem.
Disclaimer: No Business Standard Journalist was involved in creation of this content
