There has always been a direct relationship between the popularity of a star and the brand endorsements they have.
It is not just films, but also brands that add to the total net worth of an actor in a big way. Brands take the help of these stars to create awareness of their products among the masses, and thereby, increase sales.
The year 2016 has seen a lot of actors more visible, not just because of their film release, but also because of their multiple brand endorsements.
The stars who have ruled the space of brand endorsements this year with high number of brand endorsements are Deepika Padukone, Hrithik Roshan, Ranveer Singh, Kangana Ranaut and Alia Bhatt.
Deepika Padukone : With being one of the top most followed celebrities on social media, Deepika Padukone is one of the most popular names in the brands' circuit. The actress is the face of a lot of big brands such as Nike, Tanishq, Parachute, Axis Bank, Asian paints, Britannia, Gillette, Kelloggs, Vistara, Tissot, Coke, Lodha real estate, Ace real estate, Lux, Vogue eyewear and a clothing line with Myntra called All About You.
Hrithik Roshan: Hrithik Roshan, the heartthrob of the nation has charmed millions with his personality. The Greek God with a massive fan following is a very brand friendly face. He has been tied up with brands like Mountain dew, luxury watch brand Rado, Adamantino diamond accessories, Dctex furnishings, OPPO, Rupa macroman, Emami HE, Emami Fair and handsome, Nirma advance, RMD boards, J hampstead, VIP luggage and Flairpens. He is also associated with his own fitness apparels brand, HRX.
Kangana Ranaut: The actress has Reebok, Himachal Pradesh Tourism, Tata Sky, Myntra, Melange by Lifestyle, Lavie, Voylla Jewellers and Emami (Boroplus) connected with her.
Ranveer Singh: Ranveer Singh continues to surprise the audience both in his cinematic as well as endorsement choices. Currently the actor is tied up with brands such as Jack and Jones, Chings noodles, Marico's Set Wet, Vivo-phone, innerwear-rupa frontline, adidas originals, Royal Stag, Head and Shoulders, Maruti Suzuki Ciaz, Make my trip, Quikr and Durex
Alia Bhatt : Alia Bhatt is truly one of the most promising actors in Bollywood. The new generation - young actor is already endorsing brands like Philips, Caprese, Gionee, Make my trip, Maybelline, Cornetto and Cadbury Perk.
Disclaimer: No Business Standard Journalist was involved in creation of this content
