Kevin Jonas's "tacky" move to use a sponsor, namely US detergent range Dreft, to announce the birth of his daughter Alena Rose Jonas with wife Danielle and give regular updates to his fans on Twitter has over-shadowed the new baby girl's arrival.
The 'Jonas Brothers' star wrote in his first tweet that the couple love using Dreft as they prepare to welcome their baby girl, and also asked his fans to follow the brand for exclusive content, the Daily Star reported.
While giving updates about his wife's labour, the singer did not fail to direct attention to the brand for future updates.
The American company had also created a baby pink picture in anticipation for the little girl's arrival, tweeted a picture of the newborn and announced the baby' name for the first time.
