Talentedge, India's Ed-Tech firm, on Tuesday announced 'live and interactive', learning in digital format associates with IIM Kashipur.
The three programmes commencing in February 2017 are aimed at meeting the growing demand for customer-centric marketing, digital marketing and entrepreneurial success.
The Executive Certificate Programme in Digital Marketing from IIM Kashipur provides candidates with an analytical and theoretical framework to understand the emerging practices in the field of Digital Marketing.
It will focus on the dynamics of digital marketing and advertising, web analytics, online listening and monitoring, search engine optimization and social media participation.
The 5-month course will start on February 12th, 2017.
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The second course, Executive Certificate Programme in Marketing Analytics and Customer Valuation from IIM Kashipur, is designed in response to the need for analytic talent in the marketplace.
The programme include 'Using advanced techniques to summarize marketing data', and 'Pricing, Web and Retailing analytics'.
The course will convey the benefits of a systematic, analytical approach to marketing decision-making, and build skills, knowledge and confidence in undertaking such analyses.
The duration of this course is also five months and it commences on February 26, 2017.
"We are excited to announce our partnership with IIM Kashipur to train high-potential professionals with requisite skills. The objective of these courses is to foster industry talent and provide an opportunity to receive education that creates a base of highly trained and committed workforce in India," CEO and MD, Talentedge Aditya Malik said.
"IIM Kashipur and Talentedge have a shared vision of imparting quality education that is relevant in today's day and age. Through these online courses, we want to prepare young leaders with aspirations to excel in their respective roles. Through our partnership with Talentedge, we are confident that we will be able to extend knowledge par excellence to a large audience seeking it," Director, IIM Kashipur, Dr. Gautam Sinha said.
The lectures will be delivered by eminent faculty of IIM Kashipur, using Talentedge's Direct-to-Device technology, through 'live & interactive' lectures that will be beamed online via internet to students' terminals.
The training will comprise lectures, interactive sessions and class exercises imparted by IIM Kashipur's faculty in order to help participants gain knowledge and understanding of important aspects of Digital Marketing, Marketing Analytics and Customer Valuation and Entrepreneurship.
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