Tamara Ecclestone recently made her corporate debut with the launch of her luxury hair-care label 'Show Beauty' at Harvey Nichols.
The F1 heiress was dressed in a white Alaia frock, golden Christian Louboutin pumps, rose-gold accessories and perfectly tousled hair, Gulf News reported.
Ecclestone told the weekend tabloid that she takes it very seriously and she wants the product to be a huge success.
The 28-year-old said that her dad, Bernie, has personally used it and he loves it.
The happy Ecclestone said that she chose everything - from the fragrance, to the packaging and to going to Paris to sample the odour.
Her idea to launch Show Beauty took root when she realised that there was no luxury hair-care range in the markets and there was a gap to be filled.
