The Sun newspaper is facing the heat over newspaper's daily photos of topless women and has finally decided to stop publishing them after 44 years.
One senior executive in a reference to the paper's owner Rupert Murdoch said that this comes from high up, from New York, the Guardian reported.
A spokeswoman for the campaign group 'No More Page 3' asserted that this could be truly historic news and a great day for people power adding that it could be a huge step for challenging media sexism.
The paper reported that last Friday's edition of the paper will be the last that would "carry an image of a glamour model with bare breasts on that page".
The move follows a 28-month campaign, launched in September 2012, by a woman who asked the paper's editor to "stop conditioning your readers to view women as sex objects".