'The woman's company' with a tag line 'a brand by women, for women', launched a line of biodegradable hygiene based products for health and wellness of females on account of 'International Women's Day.'
Anika Parashar, the Ex COO of a leading healthcare chain and creator of multiple brands for Women in Health and Wellness, has joined hands with Roopam Gupta , the CEO of 'The woman's company' to launch six products including - Sanitary Pads, Panty Liners, Tampons, Menstrual Cup, Bamboo Razo and Pee stick, with a vision to disrupt the traditional hygiene and intimate products being used by women.
The company, through one of their campaigns, which breaks out on Woman's Day encourages women to come out and share their stories of challenges and success. They believe that the result of women supporting one another can have huge impacts on their confidence, self-esteem and overall health and happiness.
One of their unique products is "The Woman's Stick", a urination device manufactured in India to help every woman stand and pee. The TWC urination stand and pee stick is made up of recyclable kraft Paper without any use of plastic or lamination. The stick is ergonomically designed, comfortable, convenient, biodegradable and environment-friendly. Absolutely mess-free, the product's perforated sides are customized to fit around a woman's parts, leaving aside any fear of backsplashes and spillage and thereby reducing infections contracted by using public toilets.
The traditional sanitary napkins have been replaced with a customized to fit all shapes and curves - which educates women to accept the different phases that a woman's body goes through during their menstrual cycle. The specialized Teenage Pad has been customized keeping in mind the body shape and size of a young girl starting her menstruation journey.
Speaking on the launch, Director, Founder and CEO, Anika Parashar,' said "It's scary to know that a single woman can generate up to 125 kg of non-biodegradable waste through her menstruating years alone and she is actually using those chemical-rich products for one of the most intimate parts of her body. It was then that we decided to create and curate a set of products that we would be proud to use for ourselves and our daughters."
The Woman's Company aims to reach out to every woman out there and build spaces to cater to her wellness and hygiene while being mindful of the depleting environment".
The COO of the brand shared his views on launching a brand based on women hygiene, Roopam Gupta shared, "As a young start-up built by experienced management, we have the vision to create awareness about the harmful effects of the chemical ingredients that women tend to use on themselves by offering an array of biodegradable and safe on skin products.
Disclaimer: No Business Standard Journalist was involved in creation of this content
