Tokyo Big Sight, officially known as Tokyo International Exhibition Center, hosted its fifth Health & Beauty Goods Expo, where a wide range of state-of-the-art health and beauty appliances were exhibited. Each booth was filled with a variety of exciting latest goods.
In one booth, a new type of hydrogen beauty machine was exhibited. Presently, there has been a growing interest about health and beauty methods in Japan that incorporate hydrogen, and its research is also actively being carried out at many universities and institutions.
"Hydrogen is very popular in the field of health and beauty and even sports. Hydrogen has no taste or smell so in this new product, by adding flavor cartridge inside, hydrogen can be inhaled with nice aroma. Currently, the beauty industry has been researching good ingredients and good functions from all sides, but I think that this recently popular hydrogen would be in much demand by encapsulating in such small form," Aqua Bank Yuichiro Hirata.
The latest equipment helping in teeth whitening was on display at one of the booths. The main concept of the product is that it is compact and can be used by anyone, rather than the equipment used by a dedicated dentist.
"Our product is teeth whitening machine. First, we apply a special gel paste then we use blue light. It is effective to remove the stain of tar, coloration and regain natural white teeth. The device is very compact and can be placed easily in beauty salons and nail salons. It is also easy to operate. We have already got orders from such shops," White Club Yuri Tamaoka.
The passion among Japanese companies to create better products is encouraging the entry of new products in the market.
"I come to this Expo every year because I can see the latest state of health and beauty industry. I do not even hesitate to take days off from work to attend this event. I can enjoy seeing many trends and discovering competitive passion from each company every time. I think that "beauty will always be the eternal theme in women's lives", so I am glad to see the development in beauty and health products industry year by year," a visitor said.
While beauty and health appliances have become the necessary daily tools for people, the consumer expectation from such products is growing. Technological development of Japan is supporting people's health and beauty and is adding more colors to their daily life.
Disclaimer: No Business Standard Journalist was involved in creation of this content
