UCWeb, owner of UC Browser and UC News, has initiated the 11.11 UC Shopping Fest to celebrate the festival of lights with its 130 million Indian users.
The online carnival was kicked off with Bollywood stars Karishma Tanna and Bharti Singh engaging in a friendly banter. Renowned astrologer Acharya Indu Prakash Ji will join the celebrities at 8:30 p.m. on November 2 and 5, for a live chat session on UC Browser and UC News to reveal their fortune on career, love life and more.
He is touted to discuss Karishma's love life in detail in the upcoming chat session. Karishma parted ways with her boyfriend two years back and has been single since then.
"I would like to be in a relationship in future and settle down with somebody," said Karishma in an interview months ago. UC Diwali Live Chat will reveal her chances for love on November 2. UCers also get a chance to interact with the astrologer and the Bollywood actresses during the chat sessions.
The two Bollywood queens will finally have a face-to-face battle in a live chat session on November 9 at 12:30 p.m. The stars are going fight it out in a swimming pool and complete a series of challenges to see who wins the crown of The Shopping Queen. By getting involved in the live chat, UCers stand the chance to win smartphones as Diwali prizes.
During the past week, millions of UCers have followed clues from these two shopping-queen wannabes and made their Diwali choices by taking part in a card collecting game, an immersive and interactive in-app promotion that ended on November 1.
"UCWeb, for the first time, has introduced the online carnival in India together with Paytm. We are impressed by the enthusiasm of our users. The campaign was tailor-made for the Indian market," said Damon Xi, General Manager of UCWeb India and Indonesia, Alibaba Digital Media and Entertainment Group.
In the game, a total of 40 lucky UCers got their wishes fulfilled and won prizes worth Rs. 20 lakh. In addition, participants won Paytm gift coupons worth Rupees 1 crore. As content platforms, UC Browser and UC News aim to be part of India's biggest festival and bring joy to UC's fast growing family of 130 million users.
Users can enjoy crazy deals and more Diwali excitements on 11.11 UC Shopping Fest.
Disclaimer: No Business Standard Journalist was involved in creation of this content
