UClean, an integrated laundry, and cleaning solutions company announced the launch of Mint Clean, an on-demand direct-to-home (DTH) cleaning and home health company, which will offer door-to-door cleaning solutions through a "man and van" model.
The company also raised an initial funding of USD 1 Million from Franchise India, a franchising and licensing solutions company and a US-based angel investor, Anubhav Chopra.
The funds would primarily be deployed towards creating a solid technical platform to facilitate this business, which is predominantly B2B2B and B2B2C in nature. The funds would also be utilised to recruit suitable franchises and then support them with leads through marketing.
"This is a model that we developed basis the overwhelming feedback and encouragement that we received from our UClean customers. At Mint Clean, it's our endeavor to provide women, children and men with a minty clean environment that can create safer indoor havens. We are thankful to our investors who believed in our mission and supported us to kick-start operations. Like UClean, we would be building Mint Clean through the franchise route and would be targeting 100 franchises of Mint Clean by 2020," said UClean Founder and CEO, Arunabh Sinha.
The brand was officially launched in January this year and has commenced pilot operations from Delhi NCR.
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