Victoria's Secret has rejected a woman's appeal for a "survivor line" of bras.
Allana Maiden wanted her mother to feel beautiful again after she'd undergone a radical mastectomy.
But the lingerie company, she hoped would design sexy lingerie for women who've had breast cancer surgery, has decided not to go ahead with the line.
The 28-year-old from Richmond, Virginia, was 6 years old when her mother was diagnosed with breast cancer and had her surgery.
But she was always aware of her mother's struggle to feel good about herself - and to find a bra that not only fit but was reasonably priced.
Also Read
Maiden was particularly disappointed in Victoria's Secret's decision after actress Angelina Jolie announced that she'd had a preventive mastectomy after learning she had the BRCA gene, which predisposes a woman to breast cancer.
"She put the news out there that you can still be attractive after having breast cancer and mastectomy," Maiden said of Jolie. "But a beautiful bra would have been a great thing to have, and now these bras are very limited.
A representative from Victoria's Secret called Maiden two weeks ago to tell her that the company would not be creating a new line of "survivor" bras.
"Through our research, we have learned that fitting and selling mastectomy bras ... in the right way ... a way that is beneficial to women is complicated and truly a science. As a result, we believe that the best way for us to make an impact for our customers is to continue funding cancer research," Victoria's Secret Tammy Roberts Myers said in a statement.
